INDUSTRY BUZZ

How to Make Sure Your Branded Content is Actually On Brand

How to Make Sure Your Branded Content is Actually On Brand

At a time when engagement marketing has quickly overtaken interruption marketing, branded content is one of the most effective tools for marketers to connect and engage with people. But just because your brand creates content doesn’t mean it’s properly branded. We’ve...

12 Tips to be Successful with Work at Home Jobs

12 Tips to be Successful with Work at Home Jobs

Have you ever considered a work at home career? Do you dream of ditching the commute to work and embracing a life of telecommuting? Work at home jobs are appealing for many reasons, however, if you not careful you could be in for a disappointment. How to Succeed in...

Ideas and Tips for Awesome Employee Recognition Gifts

Ideas and Tips for Awesome Employee Recognition Gifts

Reducing employee turnover is one of the top priorities of today’s HR professionals. And there's a good reason for that. According to a study from HR Dive, a single employee turnover of a worker making the median salary of $45,000 cost the average company $15,000. And...

How to Use Visuals Effectively for Social Media Marketing

How to Use Visuals Effectively for Social Media Marketing

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. You might be thinking to yourself,...

Brand Transparency: 10 Ways to Attract Customers

Brand Transparency: 10 Ways to Attract Customers

The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery. And when they spot it, they’re quick to blast their displeasure to the masses, potentially devastating brand...