INDUSTRY BUZZ

At a time when engagement marketing has quickly overtaken interruption marketing, branded content is one of the most effective tools for marketers to connect and engage with people. But just because your brand creates content doesn’t mean it’s properly branded. We’ve...

Because we need all the extra time per day that we can get. Companies take every precaution to protect their tangible assets. They install security systems to protect inventory in the warehouse and etch identification numbers into office equipment. Oddly enough,...

Have you ever considered a work at home career? Do you dream of ditching the commute to work and embracing a life of telecommuting? Work at home jobs are appealing for many reasons, however, if you not careful you could be in for a disappointment. How to Succeed in...

Reducing employee turnover is one of the top priorities of today’s HR professionals. And there's a good reason for that. According to a study from HR Dive, a single employee turnover of a worker making the median salary of $45,000 cost the average company $15,000. And...

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. You might be thinking to yourself,...

The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery. And when they spot it, they’re quick to blast their displeasure to the masses, potentially devastating brand...

Coronavirus: An opportunity to build customer trust, not to push sales. With COVID-19’s rapid spread, the bull market constantly bucking up and down, and the recent declaration of national emergency from the President, consumers are becoming increasingly anxious about...

Transitioning from a traditional office or job site to your living room takes time to perfect. Your home office is rife with distractions and booby traps: TV, pets, kids, and, yes, that 55-ounce container of peanut butter-filled pretzel nuggets. I started working from...