INDUSTRY BUZZ
How to Use Visuals Effectively for Social Media Marketing
If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. You might be thinking to yourself,...
What Does It Mean to Be “Customer Centric” and Why is it Important?
Many companies have made a conscious effort to understand the voice of the customer on a deeper level. But how does your company become truly “customer centric” in practice? ‘Customer centricity’ – the act of taking a more customer-focused approach to business – is a...
Brand Transparency: 10 Ways to Attract Customers
The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery. And when they spot it, they’re quick to blast their displeasure to the masses, potentially devastating brand...
How to Talk to Your Customers about the Coronavirus and Build Brand Trust
Coronavirus: An opportunity to build customer trust, not to push sales. With COVID-19’s rapid spread, the bull market constantly bucking up and down, and the recent declaration of national emergency from the President, consumers are becoming increasingly anxious about...
The Best Tips for Working From Home, From People Who do it All the Time
Transitioning from a traditional office or job site to your living room takes time to perfect. Your home office is rife with distractions and booby traps: TV, pets, kids, and, yes, that 55-ounce container of peanut butter-filled pretzel nuggets. I started working from...