INDUSTRY BUZZ

How to Use Visuals Effectively for Social Media Marketing

How to Use Visuals Effectively for Social Media Marketing

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. You might be thinking to yourself,...

Brand Transparency: 10 Ways to Attract Customers

Brand Transparency: 10 Ways to Attract Customers

The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery. And when they spot it, they’re quick to blast their displeasure to the masses, potentially devastating brand...